Branding & Marketing – Executive

Job Responsibilities

  • Execute all sales, marketing and promotional strategies in order that the sales target can be achieved.
  • Conceptualise, create and adapt intuitive, engaging, and brand-consistent visuals for use in digital experiences and traditional marketing campaigns including advertising.
  • Participate and collaborate in conceptual development and design ideation with agencies to define creative strategy.
  • Check and prepare where required all medias, advertisements, distribution leaflets and marketing tools prior to launching in order that the information enclosed is accurate.
  • Manage the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs.
  • Plan, propose and implement Marketing plans in the areas of event, advertising and promotion.
  • Assist in the preparation of setting up the events.
  • Support end-to-end digital branding for the website, social media platforms and the traditional print channels from requirements and design.
  • Conduct market survey of all competitors, compile and prepare market survey reports in order to assist in the design and pricing of the products that are competitive and attractive to potential purchasers.
  • Perform customer surveys and market research activities to assess demand, brand positioning and awareness.
  • Maximize marketing returns and make sure the marketing expenses are kept at less than the approved percentage of annual sales value achieved.
  • Attend to all sales enquiries in order to sell the products and achieve the sales target.
  • Implement the sales execution and its marketing strategies in a professional manner.
  • Follow up and liaise with purchasers, lawyers and bankers and check through all related documents in order to ensure the flow of various interrelated process are smooth.
  • Preparation of the relevant documents for authority submission.
  • Perform ad-hoc tasks as assigned by superior.

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